Pros vs Cons of Advertising in Russia

                         Pros to Advertising in Russia 

1.  Russia is huge Country and more importantly a big economy:
   Russia in terms of size is the largest country in the world., ranking 11th overall in GDP and 5th in PPP.

2. Russia Digital Advertising is growing at a very rapid pace, see 

3. While there are many languages spoken in Russia, Language Website Babbel Estimates about 138 Million Russians speak Russian which is about 97% of the total Russian Population.

4. Russian Search Engine Yandex provides a very popular alternative to Google.  

5. Russia ranks 45th on Global Innovation Index 2021
https://www.wipo.int/edocs/pubdocs/en/wipo_pub_gii_2021/ru.pdf

                        Cons to Advertising In Russia

1. Large Foreign Advertising Platforms are at risk of being shut down due to political tensions.

2. Understanding the very complex Russian Market can take some time. 

3. Like many large advertising countries, Russian ad campaigns are susceptible to click fraud. 

4. The tensions over the Ukraine are causing the Russian Stock Market to collapse.