North Macedonia Digital Advertising Summary
North Macedonia is small country with a very long, rich history. Yet it is still emerging a nation after gaining independence as the result of the breakup of Yugoslavia in 1991. Its GDPR is projected to grow at a slow but steady pace and has a very robust ICT segment., which makes it a country that could be good for high tech buys.
Suggestions - This country is a nice addition to buys for the Balkin region, but it may hard to target specific groups or as a standalone country due to its size. (Google in fact does not currently offer it as a specific country in its planner tool.) If budget is limited, targeting Skopje alone might make sense as it is the capitol and has 3 of the 8 defined North Macedonian economic zones.
If it is on your consumer media buy list, consider starting with Google as a search engine, and possibly Facebook based on their great popularity. in the country. B2B Currently LinkedIn estimates you can reach 300,00 profiles in North Macedonia but that is without any additional targeting. Be careful of using the name North Macedonia and any issues dealing with language.
Suggestions - This country is a nice addition to buys for the Balkin region, but it may hard to target specific groups or as a standalone country due to its size. (Google in fact does not currently offer it as a specific country in its planner tool.) If budget is limited, targeting Skopje alone might make sense as it is the capitol and has 3 of the 8 defined North Macedonian economic zones.
If it is on your consumer media buy list, consider starting with Google as a search engine, and possibly Facebook based on their great popularity. in the country. B2B Currently LinkedIn estimates you can reach 300,00 profiles in North Macedonia but that is without any additional targeting. Be careful of using the name North Macedonia and any issues dealing with language.
North Macedonia Economy
One big advantage for our company is our position geographically. We are situated in the crossroad of the Balkans and have easy access by road to most European countries. Strengths: geographical position, regular VAT returns, flat tax, professional relationship with the governmental institutions. IRENA JAKIMOVSKA, MANAGING DIRECTOR, COMFY-ANGEL PRILEP
